Boyega had his own ad campaign to promote perfume brand Jo Malone, and the ad was a video in which he appeared among his family, friends, and hometown, and this video is considered to be very personal.

Boyega has resigned from his position as Global Ambassador for perfume brand Jo Malone


Reasons for Boyega resigning from his position as Global Ambassador for perfume brand Jo Malone:

The video for the ad was filmed in London, while Boyega found that Jo Malone had made a Chinese version of the ad and replaced him with a Chinese actor without Boyega's knowledge or approval. The perfume company apologized for taking this step, which was viewed as an offense.


Details of the Chinese version of the advertisement:

The Chinese star Liu Haoran appeared in the advertisement instead of Boyega and the same text was used with great similarity, and the part where Boyega hangs out with his family and friends in Peckham that he grew up in has been removed from the original London Gent because it will not attract Chinese audiences much.

Jo Malone subsequently removed his Chinese campaign and made an official statement of apology on Monday.

Boyega has resigned from his position as Global Ambassador for perfume brand Jo Malone


But Boyega's sister expressed on the social networking site Twitter her offense about the position and that it would not be seen as a mere slip.

This is not the first time that black actors have been pushed to the side, in 2016 Disney was re-issuing one of the movies in the Star Wars series, but with a Chinese version, it appeared in the poster for her advertisement to reduce the size of the new main character, replaced by Boyega, which compared to the original poster for the advertisement.

That was the reason Boyega resigned from his position as a global ambassador for perfume brand Jo Malone, which was seen as a personal case in which the video of his personal ad was underestimated in which he appeared with his family and friends in his hometown of Peckham.